Business Services Overview
But search engines are not designed for this sophisticated research. So, you can easily miss potential conflicts including marks that look or sound similar to yours. And with the global nature of commerce, screening your mark across multiple countries is crucial which requires specialized data sources.
A distinctive trademark has virtually unlimited potential for commercial value. The key to optimizing that value is making the right decisions at every step in the trademark lifecycle.
What are those steps? This informative guide covers the nine critical stages of a trademark's lifecycle from initial creation and assessing its availability for trademark protection to registration, protection, and licensing. At every stage, you'll learn valuable tips for developing strong trademarks, avoiding potential pitfalls, and safeguarding your mark to maximize your brand investment.
What, exactly, is a trademark and why is it so important? Understanding the fundamentals of trademark rights and how to secure and protect them is essential knowledge in today's brand-centric marketplace.
This educational booklet provides an informative overview from defining trademark rights, usage, and infringement to explaining procedures for registering and protecting trademarks in the U.S. Whether you are a business owner, a paralegal, or a brand manager, Trademark Smarts is a 'must read' primer for securing and safeguarding your rights.
Understanding the complexities of trademark protection is a lot easier when you have expert guidance. In this webinar, Thomson CompuMark expert John Ala provides a comprehensive overview of trademark fundamentals.
Using clear, simple explanations, Mr. Ala walks you through the basics of trademark protection from the registration process to trademark searching and clearance strategies. He also discusses the factors behind trademark infringement and how to ensure your proposed mark is distinctive and eligible for protection.